A study on consumer behavior: consumers purchasing behavior toward green products / Azianun Asin

• Main Author: Asin, Azianun
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/80443/1/80443.pdf; https://ir.uitm.edu.my/id/eprint/80443/

This study being conducted is to find out the consumers purchasing behavior toward green products. This research is focusing on the consumers in Kota Kinabalu City knowledge, awareness, their perceptions, and the factors that influencing them toward green products and either consumer able to identif...