Customers' purchase intention of new product from Umarie Company / Anis Suhaila Ahmad Sufian

• Main Author: Ahmad Sufian, Anis Suhaila
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/48403/1/48403.pdf; https://ir.uitm.edu.my/id/eprint/48403/

In the business field, marketing and sales department is the most important when the company want to promote their product and also to give an awareness about their product and also they brand. Promotion and marketing is vital to the new product in the market because the company should influence the...