Purchasing behavior of green consumers: the case of the Body Shop Sabah / Jeselin Kensoi

• Main Author: Kensoi, Jeselin
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/80444/1/80444.pdf; https://ir.uitm.edu.my/id/eprint/80444/

A research on "The Purchasing Behavior of Green Consumers: The Case of The Body Shop Sabah" was conducted since there are an increased number of green consumers nowadays. This research has three objectives, which are, to find the factor that influence consumers to purchase TBS products, to...