Factors influencing the purchasing decision of Giffarine's products among customers in Malaysia / Asmida Ibrahim

• Main Author: Ibrahim, Asmida
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/90474/1/90474.pdf; https://ir.uitm.edu.my/id/eprint/90474/

This study aims to explore the factors influencing the purchasing decision of Giffarine's products among customers in Malaysia. This study also will help the Giffarine in order to identify which factors that most influencing their customers in purchasing their products. This study applies the d...