A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin

• Main Authors: Aflus, Mohd Ammar, Mohd Aripin, Siti Nurul Hidayah
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business and Management 2014
• 主題: Housing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/25330/1/PPb_MOHD%20AMMAR%20AFLUS%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25330/

These researches focus on the relationship between house purchasing with personal factors, location, product design and price. The purpose of the research is to investigate on the factors influencing house purchasing behavior amongst customers in Malacca. In addition, by doing this research the rese...