The effect of personal characteristics of salesperson on customers in direct selling / Mohd Zaideen Abdullah

• Main Author: Abdullah, Mohd Zaideen
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/71972/1/71972.pdf; https://ir.uitm.edu.my/id/eprint/71972/

Direct selling is a social situation in which two people come together for a specific purpose and influence each other. That will include how salespeople face the customer that will get an attention from the customer. From the cooperation of the customer it will build the relationship among them. Th...