A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan

• Main Author: Mazlan, Syamimie Farhana
• Format: Research Reports
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/37818/1/37818.pdf; http://ir.uitm.edu.my/id/eprint/37818/

This study is to determine factors influencing customer’s willingness to walk to shop. The purpose of this dissertation was to examine if there are any particular factors that influencing customer’s willingness to walk to shop. Time constraints, distance, safety, security, walking space and surround...