Evaluation of artificial intelligence's impact on customer service / Shakirah Mohd Saad
Artificial intelligence (AI) has altered customer service by providing creative ways to enhance effectiveness, personalisation, and overall customer experience. By addressing recent studies and research, this paper examined the function of AI in customer service to evaluate how dominant it is in pro...
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| Format: | Book Section |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/100842/1/100842.pdf https://ir.uitm.edu.my/id/eprint/100842/ |
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