Factors anticipated to customer experience / Muhammad Hanif Abdul Gafar...[et al.]

• Main Authors: Abdul Gafar, Muhammad Hanif, Harudin, Syahmi, Mohd Ali, Nor Amira
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/36773/1/36773.pdf; http://ir.uitm.edu.my/id/eprint/36773/

In the past few years, customer experience had become more important for the hotel industry as a source of sustainable competitive advantage. In the meantime, little research has been done in the area of tourism and hospitality industry regarding the factors which lead to high quality of customer ex...