Preferences factors of the customers by choosing Sanrio Hello Kitty Town and Thomas Town at Puteri Harbour from management perspective / Qistina Rosli

• Main Author: Rosli, Qistina
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/47426/1/47426.pdf; https://ir.uitm.edu.my/id/eprint/47426/

As we know Malaysia has a lot of theme park to be explore. In 2018 the theme park in Malaysia now become a trend as a reaction with their friends, couple and family. The theme park also give a contribution as the tourism and attraction to the country. Sanrio Hello Kitty Town and Thomas Town is the...