Evaluation of artificial intelligence's impact on customer service / Shakirah Mohd Saad

• Main Author: Mohd Saad, Shakirah
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/100842/1/100842.pdf; https://ir.uitm.edu.my/id/eprint/100842/

Artificial intelligence (AI) has altered customer service by providing creative ways to enhance effectiveness, personalisation, and overall customer experience. By addressing recent studies and research, this paper examined the function of AI in customer service to evaluate how dominant it is in pro...