The role of long-term orientation and service recovery on the relationships between trust, bonding, customer satisfaction and customer loyalty: The case of Nigerian retail banks
In spite of consolidation of Nigerian retail banks, the industry is still embattled by customer complaints, lost of customer confidence and loyalty erosion.Extant literature has amply reported the associations between relational dynamics of trust, bonding, customer satisfaction and customer loyalty...
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主要な著者: | Mujtaba Abubakar, Muhammad, Mohd Mokhtar, Sany Sanuri, Abdullattef, Aliyu Olayemi |
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フォーマット: | 論文 |
言語: | English |
出版事項: |
Canadian Center of Science and Education
2013
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主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/18856/1/ASS%2010%202%202014%20209-220.pdf http://repo.uum.edu.my/18856/ http://doi.org/10.5539/ass.v10n2p209 |
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