The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting

Customer loyalty is gaining considerable interest from academics and business practitioners because both are interested in knowing the driving forces that enhance a company’s competitiveness. Despite the importance of customer loyalty, there is still a lack of comprehensive work to explore how custo...

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Bibliographic Details
Main Author: Lim, Chow Yeng
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:http://etd.uum.edu.my/3424/1/LIM_CHOW_YENG.pdf
http://etd.uum.edu.my/3424/3/LIM_CHOW_YENG.pdf
http://etd.uum.edu.my/3424/
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