Cover Image

Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty?

Customer loyalty is liable for persevering long-term sustenance of organisations in today’s highly competitive business milieu. The present study investigated the various factors affecting customer loyalty towards retailers. Specifically, this study took the initiative to examine the effects o...

Full description

Saved in:
Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Hossain Uzir, Md Uzir, Shamsuddoha, Mohammad
Format: Article
Language:English
Published: Inderscience Enterprises Ltd. 2022
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf
http://irep.iium.edu.my/100664/
https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://irep.iium.edu.my/100664/7/100664_Customer%20loyalty%20for%20retailers%E2%80%99%20growth%20in%20Bangladesh.pdf
http://irep.iium.edu.my/100664/
https://www.inderscienceonline.com/doi/abs/10.1504/IJQI.2022.122320

Similar Items