Trust and loyalty among Islamic and conventional bank customers in Malaysia
The purpose of this study is to explore the dimensions of service quality and test an integrative model to study the influence of service quality, image, and trust on customer loyalty in the Malaysian banking sector. In this study, the service quality model is enhanced to improve the bank’s image. S...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Universiti Putra Malaysia
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/23760/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(2)%20Jun.%202019/36%20SSH-1822-2016.pdf |
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