Does customer relationship strategy influence customer satisfaction and loyalty?: Evidence from Malaysia banking sector

Purpose – The main purpose of this paper is to develop a conceptual framework that explains the influence of Customer Relationship Strategy on the customer satisfaction and loyalty of Malaysia Banks.Design/methodology/approach – This paper adopts qualitative method of reviewing related literature...

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Bibliographic Details
Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Abdullateef, Aliyu Olayemi
Format: Conference or Workshop Item
Published: 2013
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