The role of long-term orientation and service recovery on the relationships between trust, bonding, customer satisfaction and customer loyalty: The case of Nigerian retail banks

In spite of consolidation of Nigerian retail banks, the industry is still embattled by customer complaints, lost of customer confidence and loyalty erosion.Extant literature has amply reported the associations between relational dynamics of trust, bonding, customer satisfaction and customer loyalty...

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Bibliographic Details
Main Authors: Mujtaba Abubakar, Muhammad, Mohd Mokhtar, Sany Sanuri, Abdullattef, Aliyu Olayemi
Format: Article
Published: Canadian Center of Science and Education 2013
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