The effect of retail service quality on customer loyalty: the mediating role of customer satisfaction and trust

• Main Authors: Haque, A. K. M. Ahasanul, Anwar, Naila, Moulan, Suharni, Abdullah, Kalthom, Tarofder, Arun Kumar
• Format: Article
• Language: English; English
• Published: Hampstead Psychological Associates 2020
• Subjects: HF5428 Retail trade
• Online Access: http://irep.iium.edu.my/86080/2/The%20Effect%20of%20Retail%20Service%20Quality%20on%20Customer%20Loyalty_%20The%20Mediating%20Role%20of%20Customer%20Satisfaction%20and%20Trust%20%E2%80%93%20International%20Journal%20of%20Psychosocial%20Rehabilitation.pdf; http://irep.iium.edu.my/86080/13/86080_The%20effect%20of%20retail%20service%20quality%20on%20customer%20loyalty.pdf; http://irep.iium.edu.my/86080/; https://www.psychosocial.com/article/PR261241/30123/

Intense competition within the retail industry made it vital to gain a clear understanding regarding the factors that affect customer loyalty towards retailers. It is utmost important for retailers to sustain their prominence through enhancing their base of loyal customers. Keeping this issue in min...