Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust

• Main Authors: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Maulan, Suharni, Islam, Md Asadul, Sarker, Md Atiqur Rahman
• Format: Article
• Language: English; English; English
• Published: Inderscience Publishers 2021
• Subjects: HF5001 Business. Business Administration; HF5428 Retail trade
• Online Access: http://irep.iium.edu.my/94771/1/Accepted%201.pdf; http://irep.iium.edu.my/94771/2/Configuring%20the%20Effect%20of%20Multidimensional%20Retail%20Service%20Quality%20and%20Perceived%20Value%20on%20Customer%20Loyalty%20towards%20Retailers%20in%20Malaysia.pdf; http://irep.iium.edu.my/94771/13/Configuring%20effect%202021_IJSOM-86024_TAFPV%20%281%29.pdf; http://irep.iium.edu.my/94771/

This study attempted to identify and provide an understanding regarding the factors that are integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were used to analyse the collected data through EFA and CFA. First and second order measurement models and structural...