Exploring the antecedents of customer loyalty in the Malaysian retail sector

As the market is becoming more competitive, managers and marketers are becoming more aware of the importance of being a customer-oriented company to survive, and in this regard, customer loyalty is one of the major outcome of customer-oriented approach.Moreover, shifting the concept of marketing exc...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Yusr, Maha Mohammed
Format: Article
Published: 2016
Online Access:http://repo.uum.edu.my/21289/1/IRMM%206%203%202016%20577%20583.pdf
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