Customer participation in value co-creation: Can it develop corporate brand experience?
This research aims to investigate the impact of customer participation in value co-creation behavior on corporate brand experience in Retail sector of Malaysia. The data were collected from 711 Malaysian customers of top four Hypermarkets located in five states namely Penang, Perak, Selangor, Melaka...
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| Format: | Article |
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American Scientific Publishers
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946019450&doi=10.1166%2fasl.2015.6064&partnerID=40&md5=528789ed2f91ded46270def62956a0b3 http://eprints.utp.edu.my/26066/ |
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