Strengthening customer engagement through religious value co-creation / Ken Sudarti and Olivia Fachrunnisa
Value co-creation activities involve and benefit three parties at once, namely: the company, employees, and customers. Based on the customer's perspective, involvement during the value co-creation process causes their needs to be met during their participation. This study aims to examine the re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/88967/1/88967.pdf https://ir.uitm.edu.my/id/eprint/88967/ https://e-ajuitmct.uitm.edu.my/v3/ |
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