Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality

Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a mo...

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Bibliographic Details
Main Authors: Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
Format: Article
Language:English
English
Published: American Scientific Publishers 2015
Subjects:
Online Access:http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf
http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf
http://irep.iium.edu.my/45009/
http://www.ingentaconnect.com/content/asp/asl/2015/00000021/00000005/art00058?crawler=true&mimetype=application/pdf
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