Corporate brand experience: Its relationship with corporate brand attributes, corporate image, customer satisfaction and customer loyalty in an online setting / Zalfa Laili Bt Hamzah
The emerging literature in corporate branding suggests that marketing the values associated with a corporation is thought to be more relevant and comprehensive, particularly when addressing today’s business environment, than marketing the values associated with a product brand (Balmer, 2012; Balmer...
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| Format: | Thesis |
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2014
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| Online Access: | http://studentsrepo.um.edu.my/4601/ |
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