Application of value co-creation concept in e-service systems

Value co-creation is a concept that has been used in marketing for evaluation. Service system is a configuration of people, technologies, and other resources that interact with other service systems to create mutual value. Services evaluate by value co-creation concept through use. But these days, e...

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Bibliographic Details
Main Authors: Ahrar, Neda, Abdul Rahman, Azizah
Format: Article
Published: International Journals Of Multidisciplinary Research Academy 2014
Subjects:
Online Access:http://eprints.utm.my/id/eprint/59628/
http://www.indianjournals.com/ijor.aspx?target=ijor:ijmie&volume=4&issue=2&article=034
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