Role of value co-creation concept in e-services

E-services are electronic ways of representing services over electronic networks such as internet. These days marketing have more attention in an electronic concepts and try to represent their services through the electronic ways. On the other hand Co - creation of value is a value creation by both...

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Bibliographic Details
Main Authors: Abdul Rahman, Azizah, Ahrar, Neda
Format: Article
Published: International Journal of Modern Engineering Research (IJMER) 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/33037/
http://www.ijmer.com/papers/vol2_issue3/F023593595.pdf
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