�Say a Little but Say It Well�: Assessing the Impact of Social Media Communication on Value Co-creation, Online Customer Experience, and Customer Well-Being
The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing. A questionnaire survey was used and 361 valid responses were obt...
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| Format: | Article |
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Frontiers Media S.A.
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134232732&doi=10.3389%2ffpsyg.2022.901229&partnerID=40&md5=6b643a4e7de7351b8c95ed7de7fe45e3 http://eprints.utp.edu.my/33357/ |
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