Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
The studies to date on service research have provided a generic overview on customer's positive value-in-use (value creation) as well as negative value-in-use (value destruction). Surprisingly, very little attention is made to exploring the experiential nature of value-in-use. This study aims t...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
John Wiley and Sons Ltd
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125468699&doi=10.1002%2fcb.2033&partnerID=40&md5=cf53ef607460fd46878bb9c7d9a864db http://eprints.utp.edu.my/29020/ |
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