A conceptual model: Frontline employees behavioral engagement in value co-creation

Purpose of the study: The main aim of this study is to propose the conceptual model for developing frontline employees’ behavioural engagement towards value co-creation.Methodology:This research has useda qualitative approach to explain how service firms’ attempt to create value for their frontline...

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Bibliographic Details
Main Authors: Amin, Muhammad, Ghazali, Zulkipli, Hassan, Rohail
Format: Article
Published: 2020
Online Access:http://repo.uum.edu.my/27258/1/HSSR%208%202%202020%20474%20481.pdf
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