Value co-creation and innovation performance: A conceptual model

To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery pr...

Full description

Saved in:
Bibliographic Details
Main Authors: Choo, Ling Suan, Taghizadeh, Seyedeh Khadijeh, Rahman, Syed Abidur
Format: Conference or Workshop Item
Published: 2017
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!