Construction and validation of customer value co-creation attitude scale
Purpose: The purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA). Design/methodology/approach: Scale development procedures are used for item generation, item purification and validation. Two studies are conducted. In Study 1, exploratory and conf...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85037350251&doi=10.1108%2fJCM-01-2016-1664&partnerID=40&md5=53e84e217f7dfcfb133660d5693a121d http://eprints.utp.edu.my/19811/ |
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