Make every interaction count - assessing the role of customers� self-construal on value co-creation at service encounters
This research examines the role of dual types of customers� self-construal (i.e., independent vs. interdependent) on value co-creation attitude and behaviour in retail service encounters. Using a mall-intercept survey, 463 responses were collected. Structural equal modeling was employed to analyse...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136110458&doi=10.1080%2f09593969.2022.2109714&partnerID=40&md5=8808bf6c066cf43fc79e47eaccf4edba http://eprints.utp.edu.my/33791/ |
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