Effectiveness of influencer marketing tactics and our understanding of consumers psychology in the digital era
Social media became very popular lately and social media influencers became a main driver in the marketing strategies in the last years, they also have the ability to influence a wild numbers of audience behaviours and their preference when it comes to purchasing decisions and all this became possib...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
URBE
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/43452/1/Effectiveness%20of%20influencer%20marketing%20tactics.pdf http://umpir.ump.edu.my/id/eprint/43452/ https://www.provinciajournal.com/index.php/telematique/article/view/1859 |
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