Being as becoming: Play as a core concept in consumer-marketing studies
Purpose: Rejecting a stimulus-response approach to research on young persons as consumers subjected to marketing, this paper draws on phenomenology’s practices perspective. Embodied, equipped understanding is always already in use - in minimally monitored (tacit) play-like projecting, a participator...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/230/1/Wilson%20Tony%20Being%20as%20becoming%20play.%20Edin%20Univ%20Being%20Becoming%20Belonging%20Conference%20Full%20Paper%20Wilson%20Choy%20Tan%20%282%29.pdf http://eprints.sunway.edu.my/230/ |
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