Effectiveness of influencer marketing tactics and our understanding of consumers psychology in the digital era

• Main Authors: Muhammad Ashraf, Fauzi, Farghaly, Ahmed Taiseer, Nur Sofia Nabila, Alimin
• Format: Article
• Language: English
• Published: URBE 2024
• Subjects: HF Commerce
• Online Access: http://umpir.ump.edu.my/id/eprint/43452/1/Effectiveness%20of%20influencer%20marketing%20tactics.pdf; http://umpir.ump.edu.my/id/eprint/43452/; https://www.provinciajournal.com/index.php/telematique/article/view/1859

Social media became very popular lately and social media influencers became a main driver in the marketing strategies in the last years, they also have the ability to influence a wild numbers of audience behaviours and their preference when it comes to purchasing decisions and all this became possib...