Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2039/ https://www.academia.edu/3613512/Globlization_and_Consumer_Behavior_Global_Marketing_Strategies_Implication_Homogeneity_and_Heterogeneity_Preliminary_Study_2nd_Interational_Conference_on_Education_and_Information_Management_ICEIM_2012_Malaysia_Pp_10_12 |
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