Impact of Consumer Inertia on Mobile Commerce Adoption Under the Influence of Market Isomorphism Effects
This study examines consumer mobile commerce adoption through consumer adoption behaviour from intention to use into adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act as an inhibiting agent in adopting consumer technologica...
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| Main Authors: | , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/41109/1/Impact%20of%20Consumer.pdf http://ir.unimas.my/id/eprint/41109/ |
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