Consumer Purchase Decision in The Malaysian Retail Market: A Study of RM 2 Stores

• Main Authors: Majid, Muhammad, Ramli, Mohamad Faizal, Badyalina, Basri, Roslan, Azreen, Che Mohd Hashim, Azreen Jihan, Mohd Nadzri, Wan Nadiah
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29246/1/IJMS%2030%2001%202023%2093-120.pdf; https://repo.uum.edu.my/id/eprint/29246/; https://doi.org/10.32890/ijms2023.30.1.4

This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales...