Understanding the Intention to Consume by the Consumers for MSME in Malaysia
Micro, small and medium enterprises (MSMEs) make an important contribution to Malaysia's economy. The lack of market strategies is one of the biggest challenges for SMEs that hinders their growth. Private consumption as a measure of consumer spending that covers a multidisciplinary area is crit...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
Lee Kim Seng
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/45088/4/DSVA_LEE%20KIM%20SENG.pdf http://ir.unimas.my/id/eprint/45088/5/Thesis%20PhD_Lee%20Kim%20Seng%20-%2024%20PAGES.pdf http://ir.unimas.my/id/eprint/45088/10/Thesis%20PhD_Lee%20Kim%20Seng.ftext.pdf http://ir.unimas.my/id/eprint/45088/ |
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