Marketing golden triangle for new era (OCB through HRE in AOP)
This research attempts to propose a concept in Marketing New Era to present an approach (Golden Triangle) for achieving Organizational Citizenship Behavior (OCB) through Human Resource Empowerment (HRE) in Age of Par%cipa%on (AOP). The 9 stage Procedure for building this conceptual model is consider...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2056/ https://www.academia.edu/3613293/Marketing_Golden_Triangle_for_New_Era_OCB_through_HRE_in_AOP_5th_International_Conference_on_Global_Reseaerch_on_Economics_and_Business_GABER_2009_Malaysia |
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