Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action

• 主要な著者: Ong, Derek Lai Teik *, Ong, Victor Ching Poh *, Ho, Ooi Tim *, Liew, Chiu Limn *, Liew, Wei Chyi *
• フォーマット: 論文
• 出版事項: World Business Institute, Australia 2014
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.sunway.edu.my/271/; http://www.jbprpapers.com/

Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporati...