Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market

• Main Authors: Quoquab, F., Pahlevan, S., Mohammad, J., Thurasamy, R.
• Format: Article
• Published: Emerald Group Publishing Ltd. 2017
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/75410/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029351675&doi=10.1108%2fAPJML-09-2016-0169&partnerID=40&md5=883f494178cd403daaf50e6e847a95fb

Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to...