Digital marketing strategies to improve business performance of Malaysia SMEs

• Main Authors: Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Mazita, Mokhtar, Nisa Farzana, ., Chee, Wei Ming
• Format: Conference or Workshop Item
• Language: English; English
• Published: Academia Industry Network 2021
• Subjects: HF Commerce
• Online Access: http://umpir.ump.edu.my/id/eprint/32948/1/Digital%20marketing%20strategies%20to%20improve%20business%20performance%20of%20Malaysia%20SMEs.pdf; http://umpir.ump.edu.my/id/eprint/32948/2/Digital%20marketing%20strategies%20to%20improve%20business%20performance%20of%20Malaysia%20SMEs_FULL.pdf; http://umpir.ump.edu.my/id/eprint/32948/

Changes in patron behavior require firms to reconsider their advertising and marketing techniques in the digital domain. Currently, a massive part of the associated studies is targeted extra on how the SMEs control their advertising and marketing strategies. Are they advertising and marketing strate...