Teaching note fifteen: Young consumers: a market for Mawar
The case is central to a common issue faced by companies to overlook their market behaviour and become concerned when experiencing a loss of sales. In this case, the dilemma faced by Aishah, Marketing Manager and her team to salvage the company by attracting young consumers was the central point...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Published: |
AKEPT and Putra Business School
2023
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/3156/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|