A study in green hotels in the Klang area: the mediation effect of satisfaction between green marketing practices and hotel revisit intention / Shahir Fadzil, Rasidah Hamid and Hanafi Ong
As sustainability gains prominence in the hospitality industry, the concept of green marketing has emerged as a strategic tool for hotels to differentiate themselves and attract environmentally conscious guests. Although in recent years, green practices have received considerable interest in the tou...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98156/1/98156.pdf https://ir.uitm.edu.my/id/eprint/98156/ https://www.jthca.org/ |
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