Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]

• Main Authors: Mohd Radzi, Salleh, Amran, Mohamed, Aziz, Abdul Razak, Supardi, Azlan
• Format: Article
• Language: English
• Published: Institute of Research, Development and Commercialization (IRDC) 2007
• Subjects: Malaysia; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/13022/1/AJ_SALLEH%20MOHD%20RADZI%20SMRJ%2007%201.pdf; http://ir.uitm.edu.my/id/eprint/13022/; https://smrj.uitm.edu.my/

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation...