The interlinkage of brand image and the combined effect toward satisfaction, trust and brand loyalty in the five star hotel segment / Mohd Raziff Jamaluddin

• Main Author: Jamaluddin, Mohd Raziff
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/38288/1/38288.pdf; https://ir.uitm.edu.my/id/eprint/38288/

Before the shift in focus towards brands and the brand building process, brands were just another step in the whole process of marketing to sell products. The brand has not been treated significantly in the marketing or developing the product or services. The brand has evolved from merely a symbol o...