A study in green hotels in the Klang area: the mediation effect of satisfaction between green marketing practices and hotel revisit intention / Shahir Fadzil, Rasidah Hamid and Hanafi Ong

• Main Authors: Fadzil, Shahir, Hamid, Rasidah, Ong, Hanafi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Environmental aspects. Green marketing; Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/98156/1/98156.pdf; https://ir.uitm.edu.my/id/eprint/98156/; https://www.jthca.org/

As sustainability gains prominence in the hospitality industry, the concept of green marketing has emerged as a strategic tool for hotels to differentiate themselves and attract environmentally conscious guests. Although in recent years, green practices have received considerable interest in the tou...