How online hotel reviews affect consumer booking decisions / Amal Syafiqah Che Mohd Ruzima ... [et al.]

• Main Authors: Che Mohd Ruzima, Amal Syafiqah, Sumarjan, Norzuwana, Sulong, Siti Nurhanifah, Azeman, Ainnin Sofea
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
• Subjects: Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/101760/1/101760.pdf; https://ir.uitm.edu.my/id/eprint/101760/; https://www.jthca.org/

Online evaluations function as a digital version of traditional word-of-mouth advertising, known as electronic word-of-mouth. As the digital economy grows and the digital revolution approaches, customers increasingly use social media to share their opinions online. Most consumers would not book a ho...