Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini

This study aims to investigate the influence of experiential marketing on the notion of Customer Loyalty Behavior (CLB) of hotels in Iran. Customer Loyalty Behavior (CLB) is a priority for marketers especially in the hospitality industry as positive experiences that customers go through are likely t...

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Bibliographic Details
Main Author: Hosseini, Bahareh Sadat
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/70195/1/70195.pdf
https://ir.uitm.edu.my/id/eprint/70195/
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